2015 FRANKFURT MOTOR SHOW: DS AUTOMOBILES PRESENTS THREE WORLD FIRSTS
DS Automobiles was a must-see at the 66th annual International Motor Show in Frankfurt from 17-27th September. At this major global event, DS Automobiles premiered the New DS 4 & DS 4 Crossback, the DSV-0 (a fully electric Formula E race car) and unveiled the DS 4 Crossback Concept car.
NEW DS 4 & DS 4 CROSSBACK, ONE MODEL, TWO BODY STYLES
The only one of its kind at its launch in 2011, earning it the prestigious titles for “Most Beautiful Car of the Year” and “Most Beautiful Interior” at the International Automobile Festival, the DS 4 has chosen to continue offering two distinct, yet complementary, versions.
The New DS 4 and DS 4 Crossback perfectly embody the character of DS Automobiles:
• A strong identity underlined by a new front end (DS Wings grille, directly inspired by the Numéro 9 Concept Car) and new DS LED VISION headlamps
• Cutting-edge technology with DS CONNECT connectivity, including the CarPlay® protocol launched by the New DS 4 and DS 4 Crossback
• High-performance engines of up to 210 hp with CO₂emissions of between 97g/km and 138g/km
• A refined design including the nappa leather upholstery on the dashboard and door panels and the watch strap design of the semi aniline leather seats, all of which are exclusive to DS Automobiles
New DS 4: refined and unique with customized features, styling and performance
The New DS 4 is a vehicle of unique body lines, with flowing, sculpted and elegant lines and chrome-finish signatures on the body (front and rear grille and bumper, side mouldings, and window shape). With its new, stronger stance underlined by wide wheels, four corners and remarkable style (diamonding), the New DS 4 boasts all the features expected of a premium hatchback, starting with the promise of an exciting driving experience.
DS 4 Crossback: versatile, expressive and adventurous by nature
The New DS 4 Crossback is stylish and versatile in concept and design, this vehicle is made for customers looking for adventure in and out of the city. The vehicle earns its go-anywhere credentials with strong styling features, with its 30-mm higher ride height, large black wheels and body components specific to this sort of model (wheel arch trims, spoilers and roof bars and 45° upward visibility thanks to the panoramic windscreen).
DS 4 CROSSBACK CONCEPT, AN AVANT-GARDE SHOW CAR FOCUSED ON THE FUTURE
To share the full potential of the DS 4 Crossback, DS Automobiles developed an avant-garde show car offering a glimpse into the future of DS Automobiles. A future that is illustrated first and foremost by the use of materials not usually seen in cars, such as stone. The DS 4 Crossback Concept features fine strips of stone on the wheels, door mirror housings, roof bars and front end. A choice reflecting the tendency of DS Automobiles to overturn conventional codes.
The DS 4 Crossback Concept also expresses French-style luxury with, for example, the use of natural leather, the watchstrap design of the upholstery or the plaited metal threads adding a delicate and decorative touch to the vehicle seats.
The DS 4 Crossback Concept also illustrates the future of DS through innovative, avant-garde working methods. To design this show car, DS Automobiles adopted parametric design, a method widely used in the worlds of couture and architecture, but more rarely in the automotive industry.
DSV-01, THE FORMULA E FOR THE DS VIRGIN RACING TEAM
The International Motor Show in Frankfurt was the setting for the first official viewing of the DSV-01, the Formula E for the DS Virgin Racing team. The race car is due to set off soon to compete in the first leg of the upcoming Formula E World Championship in Beijing on 24 October 2015.
A fully electric single-seater, the DSV-01 was born out of the partnership between Virgin Racing and DS Automobiles. The automaker founded DS Performance, its motor sports division led by Yves Matton, for this very purpose. Much more than just an R&D laboratory, DS Performance showcases the technological expertise and avant-garde spirit of DS.
DS Performance will provide support to the Virgin Racing DS team throughout the season so that the drivers, Sam Bird and Jean-Eric Vergne, can get the most out of their race cars.
driveDS.COM, THE NEW BRAND WEBSITE
At the Frankfurt Motor Show, the brand’s international website www.driveDS.com displayed its new look. Its ambition: to deliver an immersive, premium experience.
Designed to resemble a magazine, it places the emphasis on visuals and animated images that showcase the DS markers: avant-garde styling, refinement and attention to detail, technology and advanced dynamic comfort.
DS Automobiles New Zealand plans to launch the new DS4 Crossback, New DS5 and DS3 PureTech in April 2016.