Citroën DS3 Heading For The Video Charts

The Citroen DS3 is set to make its debut in the video charts with British pop starlet Pixie Lott featuring the hot Citroen in her new music video for single What Do You Take Me For.

Featuring U.S. hip-hop artist Pusha T, the new track, out 7 November, is taken from Pixie’s forthcoming second studio album, Young Foolish Happy. The first single, All About Tonight, debuted at number one in the UK Singles Chart – Lott’s third UK number-one.

Directed by Declan Whitebloom, the video is a high-energy sequence of contemporary dance with both Pixie and Pusha T putting their best feet forward in an explosive and upbeat performance.

Citroen is using its involvement with Pixie Lott to reach younger car buyers.

“Citroën’s association with Pixie is a great way to introduce DS3 to a younger generation of music lovers,” says Marc Raven, Citroën Communications Director. “Having the video on Citroen’s Facebook channel is also a fantastic way to reward our loyal fans – almost 70,000 of them and still growing. The new single is a stand-out track, full of energy and fantastic performances – the ideal environment for DS3 Racing.”

Developed by WRC winning team Citroën Racing, the special edition DS3 Racing fuses sporting pedigree with bold styling, racing inspired design, an uncompromising choice of premium materials and extensive equipment specification.

The turbo-charged 155 kW engine delivers a 0-100 kmh time of just 6.5 seconds.

Pixie Lott is a 20-year old multi-award-winning artist from London. She rose to fame with her June 2009 debut single ‘Mama Do (Uh Oh, Uh Oh)’, which went straight to number one in the UK charts. Her debut album produced five consecutive Top 20 singles. In February, Pixie was awarded Hottest Female in the 2011 Virgin Media Music Awards.

See the video here: http://www.youtube.com/watch?v=OQCcwNMp830