April 13, 2016

DS AUTOMOBILES’ INVIGORATED 2016 RANGE

DS AUTOMOBILES’ INVIGORATED 2016 RANGE

DS AUTOMOBILES LOOKS BACK TO GO FORWARD

The very first DS, which appeared at the 1955 Paris Motor Show, became a legend in its own time and was a major milestone in 20th century automotive history. Sixty years on in 2015, the DS brand was founded to perpetuate the revolutionary spirit of this mythical car and renew the tradition of French premium vehicles.

DS CEO Yves Bonnefont, said: “To build today’s DS brand we draw inspiration from the exceptional heritage of this legendary car, and take up the values it conveyed, of innovation, excellence and avant-garde design. Specifically, today’s DS models excel in refinement, quality materials, outstanding style, technology, comfort and performance. We aim to perpetuate the story of DS and ensure that these two letters continue to embody French know-how in luxury automobiles around the world and for a long time to come.”

DS Automobiles New Zealand has revealed a new direction for the DS brand locally, a new offering for DS customers and an invigorated 2016 vehicle range.

Available only at dedicated DS Automobiles Salons within the authorised Auckland, Wellington and Christchurch Citroën network, DS offers a brand experience that goes beyond the product to include a range of exclusive premium services.DS x Hailwood Fashion Show

“This is an iconic moment for the DS Automobiles brand in NZ, as we release three new models simultaneously and implement specialised luxury training and service standards for dealerships” says Divisional Manager, DS Automobiles NZ, Simon Rose. He continues, “to celebrate this important launch we also chose to relaunch the brand with a fashion show in conjunction with leading designer Adrian Hailwood, who aptly embodies the DS values of excellence, boldness and entrepreneurship”.

The 2016 DS range has been rationalised down to three premium models, each embodying the best of French savoir faire with the use of superior materials, quality engine performance and unparalleled style.

The 2016 DS Automobiles range comprises: DS 3, new DS 4 Crossback and DS 5. New customers who purchase DS will receive exclusive benefits including a dedicated salon space within the dealership showrooms, a single customer contact for all sales and service enquiries and a complimentary servicing with all new vehicle purchases.

The innovative spirit of DS Automobiles is expressed with distinctive body styling and a bespoke interior. Features throughout the range include:

a strong identity underlined by a new front end (DS Wings grille, directly inspired from Numéro 9 Concept Car) and new headlamps (DS LED VISION),

high-performance engines with low CO2 emissions

a refined design including leather across the range and optional watch strap design of semi aniline leather seats, features exclusive to DS.

DS 3

The DS 3 PureTech is priced from $42,990+ORC and is available in a plethora of unique colour combinations. Features include:

Engine: 1.2l Puretech petrol engine
Maximum Power: 81kW (110 bhp) @ 5,500 rpm
Transmission: 6 speed efficient automatic
Maximum Torque: 205 Nm @ 2,000 rpm
17” ‘Aprodite’ alloy wheels
‘Active City Brake’ emergency braking system
DS LED vision – Xenon headlights
Rear parking sensors with reversing camera
eMyway satellite navigation
Leather seat trim

 

DS 4 Crossback

Completely new to the DS range, the DS 4 Crossback is priced from $54,990+ORC. The Crossback is an exceptionally versatile car with a ‘go-anywhere’ attitude that is reflected in its higher ride height, its large black wheels and roof bars.

Engine: 2.0l BlueHDi diesel engine
Maximum Power: 133kW (181 bhp) @ 3,750 rpm
Transmission: 6 speed efficient automatic
Maximum Torque: 400Nm @ 2,000 rpm
Gloss black 18” alloy wheels
Reversing camera
Perforated grained leather upholstery
DS LED vision
Front and rear parking sensors
eMyway satellite navigation
Panoramic front windscreen
Blind spot monitoring

 

DS 5

The hero of the range, the DS 5 perfectly embodies the character of DS vehicles. Priced from $64,990+ORC, features include:

Engine: 2.0l BlueHDi diesel engine
Maximum Power: 133kW (180 bhp) @ 3,750 rpm
Transmission: 6 speed efficient automatic
Maximum Torque: 400Nm @ 2,000 rpm
18” alloy wheels
Automatic dual zone climate controlled air-conditioning
DS LED vision
Hands-free access and start
Front and rear parking sensors with reversing camera
eMyway satellite navigation
Cielo glass roof with individual blinds