March 17, 2016

DS AT THE 2016 GENEVA MOTOR SHOW: TECHNOLOGICAL, REFINED, SPORTING AND DISTINGUISHED

DS AT THE 2016 GENEVA MOTOR SHOW: TECHNOLOGICAL, REFINED, SPORTING AND DISTINGUISHED

DS exhibited at the Geneva International Motor Show with a completely renewed product range, two world première appearances and DS Virtual Vision, a unique immersive 3D experience.

New versions of the sophisticated Parisian DS 3, the DS best-seller, has shared the limelight with DS 3 PERFORMANCE, a distinctive, dynamic version making its début appearance at Geneva.

The other world première was a totally unique and highly distinguished DS brimming over with advanced technology, superlative refinement and a decidedly sporting inclination. The veil was lifted on Tuesday 1 March, in the DS area (Pavilion 6 at the Palexpo Exhibition Centre).

The DS exhibit epitomized the best in French engineering know-how and avant-garde design.

A year back, the DS brand was launched at this very venue, and on 1 March 2016 DS was back with a completely renewed product line-up. Hatchback and Cabrio versions of New DS 3 PERFORMANCE also made their world début appearances. There was a unique immersive 3D experience entitled DS Virtual Vision, offering visitors an in-depth guided tour round New DS 3 and its extensive customization capabilities. Without a doubt, the high spot of the event for DS was when the wraps were taken off a completely unique brand new DS.

The spotlight was on technology, refinement, sporting inclination and distinction for DS at the 2016 Geneva Motor Show.