Since its creation, Citroën has always been a populist brand, close to the people. Cycling perfectly encapsulates this closeness: it appeals to a huge number of people, of all ages, in numerous countries around the world.
It's therefore a natural fit for Citroën to get involved with cycling.
AG2R LA MONDIALE
A long-standing partner of vincent lavenu’s team
AG2R LA MONDIALE, formerly AG2R Prévoyance, has been working alongside Vincent Lavenu and his team for 24 years. By accepting Citroën as a co-partner, it is beginning a new chapter in the history of the team, which has been called AG2R CITROËN TEAM since January 2021.
AG2R CITROËN TEAM
A french team with an international dimension
The AG2R CITROËN TEAM is made up of 29 cyclists of nine different nationalities: 17 French, five Belgians, one Luxembourger, one Swiss, one Italian, one Finn, one Austrian, one Australian and one American. It shares Citroën’s values – of daring, performance and proximity – with its stakeholders and with cycling enthusiasts generally. The new recent partnership will enable it to enter a new stage in its development and participate in the biggest races of the World Tour.
UNIQUE AND DARING JERSEY
An identity for the team
The creation of the AG2R CITROËN TEAM team's new graphic identity was a seminal moment in the collaboration between Citroën, AG2R LA MONDIALE and Vincent Lavenu’s team. The project took five months.
The design of the jersey was not limited to a juxtaposition of brands. It represented a real challenge for the three parties, who choose a strong and unique graphic approach certain to stand out among the peloton. It perfectly illustrates the partners’ shared daring, alliance and ambitions.
NEW CITROËN MODELS ON ROADS
To support the riders
AG2R CITROËN TEAM benefits from a brand new fleet of 26 vehicles that fully meets the team's needs in terms of on-board space, comfort, efficiency and reliability.
The new fleet consist of the following vehicles : nine Citroën C5 Aircross Plug-in Hybrid, ten Citroën C5 X Plug-in Hybrid and seven Citroën SpaceTourer.
Success on a sporting and human level
For over 20 years now, the training program for Vincent Lavenu’s team has been identifying talents, training them and helping them grow and prepare for the future. It has three major objectives: the well-being of the athletes, the development of cycling and sporting success. The programme currently comprises:
AG2R CITROËN U19 TEAM, the junior team in Voiron (Isère)
AG2R CITROËN U23 TEAM, the reserve team in Chambéry (Savoie)
Based on unique model, the training program means the top French and international hopefuls do not need to choose between high level sport and continuing higher education.